![]() If you deliver value to me and you show you deliver value, I pay you. Those are impressive results, but, according to digital advertising expert and consultant Rocky Agrawal, they are hardly representational: At the end of the day, Yelp is running an old line Yellow Pages advertising business where the rest of online is moving to performance based advertising. If you're not providing happy clients, it's a waste of your money."ĭavid Navon, CEO Crown Limousine LA in Los Angeles, said that the difference he sees is in conversion rates: between 10 percent and 20 percent for leads that come from other advertising media and "nearly 50 percent for Yelp, if not more." He thinks that Yelp represents 18 percent to 20 percent of his business and "indirectly, who knows how much more?" Yelp becomes effective exponentially when it's combined with happy clients. ![]() Yelp in itself I'm not convinced is effective. I don't think everyone has the success story with Yelp that we have. But that is my specific isolated situation. Wade Lombard, managing partner of Austin-based Square Cow Movers, said that the quality of customer that he gets from Yelp is far better than any other advertising medium he uses: If I take every dollar that we make from Yelp and compare it to all of our other Internet marketing campaigns, it's not even close. Two advertiser references that Yelp had provided were strong in their praise. Not to suggest that no business does well with Yelp advertising.
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